Her Bendy Life


Your new best friend (and mine too!)...The Jasling!

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I'm going to introduce you all to my new best friend.  Her name is Jasling and I promise you will be equally enamored with her the minute you set eyes on her and know that she is here to make your life a little bit easier (who couldn't use that, right?).  It's like having your own personal coat caddy or personal assistant carry your coat for you while you're indoors. This keeps your hands completely free to browse, shop, travel through the airport, hold your kids, or anything your heart desires.

When my friend, Danielle Rydberg, first told me about it, it was hard for me to mentally conceptualize it without a photo, but the minute I saw it, I didn't know how I had ever lived without it.  The Jasling features an elegant, simple, sleek over the shoulder strap that allows you to secure your coat at your hip with one easy click.  You can then, adjust the strap by sliding it down to tighten the loop.  Your jacket is now safely secured at your hip with the weight perfectly distributed across your body so that you don't even notice it's there.  I know what you're thinking, that's hard to imagine with a winter coat but I can tell you from personal experience that when Danielle had asked if my friend Shannon, and I would take some photographs with the Jasling, I completely forgot to take it off after the photo session was over.  We took the photos on a hot fall day and here I was with a winter coat slung on my hip and I had completely forgotten it was there!  

One more thing, the Jasling is a simple sleek strap so it really goes with anything you wear and it is completely gender-neutral.  This is why it was such a great idea that the photos and video were shot at BloFish, the first gender-neutral clothing store in the world!

The fact that the Jasling is both functional and beautiful is not by chance.  My friend, and the inventor of the Jasling, has a degree from the Fashion Institute of Technology in NYC and her husband, the creator of the very first prototype, is an engineer.  Can we say match made in heaven?  So of course their brainchild the Jasling makes perfect sense now.  Danielle came up with the idea while on a trip to NYC. It was freezing outside, yet every time she went into a store it was hot. She had to take her coat off and then was left holding the wool coat in 1 hand, her purse and coffee in the other and had no free hand to browse through racks of clothing. Danielle went back to the hotel and thought that she could order a product on amazon and have it shipped quickly, only to find out that there was no product to order. Something to hold her coat and allow her to be hands free did not exist. So....she designed one! What a #bosslady!

So now that you have not only found the perfect item to use while you're holiday shopping but also the perfect item to buy for every person on your list, how do you get your hands on one?  The jasling will be available on Kickstarter November 1st.  Danielle will also be hosting a launch party at BloFISH Clothing, 714 E Market St., Louisville, KY, 40202 November 1st from 6-9pm.  Hors d'oeuvres and drinks will be served.  See you there!

Oh, and P.S., you probably do yoga if you're reading this blog.  The Jasling can be used to hold your yoga mat!!!! No more complicated straps or stinky mat bags!  Can I hear an Amen!  I will be posting an additional post about the Jasling for yoga so keep your eyes peeled!

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